HCU, GSB Unite to Boost Grassroots Economy and Empower Local Entrepreneurs through the GSB Yuvaphat Rak Thin Project in Kanchanaburi

The project spotlighted the development of Khao Lek coffee, a signature local product. Through hands-on support and financial assistance to local startups, the team guided the community in converting raw coffee beans into ready-to-sell, high-quality coffee products under the brand concept, “Start Your Day with Happiness, Start with Khao Lek Coffee.” This approach not only added value to the coffee but also aimed to cultivate a strong, locally-driven brand that appeals to both residents and visitors.

By empowering local entrepreneurs with tools, financial resources, and marketing insights, this initiative serves as a model for sustainable economic growth. It enhances community income, reduces production costs, and strengthens self-sufficiency, marking a significant step in sustainable community development. Through projects like these, the Faculty of Business Administration and the Government Savings Bank demonstrate a shared commitment to fostering resilient, economically vibrant communities across Thailand.